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Reason 1: Does Your Competition Have a Website?

As the owner of a small business, you understand the importance of new customers and the sales that they bring. A website is an important way for a small business to gain new customers. One of the biggest reasons you should consider creating a website for your business is the fact that your competition probably already has a website. This gives them a bigger advantage over your small business.

Most potential customers will choose the company with a website to do business with.

Reason 2: Your Website Helps with Brand Building & Projects Credibility

Owning a small business is costly, so you may be thinking about cutting costs down as much as you possibly can to keep things affordable. A website is not something that should be skilled though because it will end up making you more profit by drawing in more customers. One of the main reasons that a website for your small business is important is because you want to build your brand as well as your businesses’ credibility.
If you do not spend time building your brand, no one will know what your business is and what your business can do for them. Brand building can be done successfully by creating a really good website.

Reason 3: A Website Allows Accessibility and Convenience

The present day is all about smart phones, laptops, tablets, and other electronic devices. Every day, people are using their mobile devices to browse the web, play games, and communicate with others. Because of this, your small business would really benefit from having a website. When most people are looking up services or businesses in their area, they are more than likely going to be looking for a website to click on. A website will tell them all the information they need to know instead of having to actually call the business to find out.

Having a website for your customers saves them time. They will be able to quickly go to your businesses’ website and find the hours, services, contact information, and anything else they might need.

Reason 4: Websites Help Expand Your Market or Services

It is important that the word gets out about how great your small business is. There are many ways that this can effectively be done, but one of the best ways to spread the word is by creating a website for your business. A website will not only reach out to your local customers, but potential customers in other areas. With the use of social networking and search engine optimization it will be easier and more effective to advertise your businesses’ website.

Reason 5: A Web Presence Provides Social Capabilities

There is a good chance that everyone you know uses social networking in some way. Whether they have a Facebook account, Twitter account, LinkedIn account, or something else, everyone is using social networking for different purposes. When your business has a website, it is very easy and effective to spread the word about your business on social networking websites.
Small businesses typically have a challenge in trying to stand apart from other businesses. Social networking is a very cost effective way to set your business apart from your competitors.

Reason 6: A Well Designed Web Site Can Produce Lead Generation

For a small business, having a website can be beneficial for lead generation (getting new customers or clients). Getting leads is what allows a small business to gain information about potential customers. There is a variety of different methods small business owners can use to generate leads without having to pay anything. One of the most effective ways is the use of search engine optimization (SEO). This method increases the amount of organic leads that come from web searches that have been performed.

Another effective way of lead generation is social networking. Social networking websites such as Facebook and Twitter have been proven to be extremely effective in generating leads.

A third method is providing opt-in-forms and collecting email addresses to keep in contact with your clients or customers. An email list is one of the most important steps to include in your web site.

Reason 7: Yes, a Web Site Helps Build Stronger Relationships with Existing Customers or Clients

Having a website for your small business is a really great way to build stronger relationships with customers or clients you already have. It offers a way for your customers and clients to be able to interact with your business without actually needing to be in your business. Customers who feel close to the business owners and know the business owners are friendly and helpful are more likely to spread the word about the business to everyone they know. A website makes it really easy for your loyal customers to point everyone they know in the direction of your website so that can learn more about your small business.

Reason 8: A Web SIte Provides Another Avenue for Advertising which is Less Costly

When your small business has a website, this means you can spend less money on other forms of advertising and put more time and effort into using the website to your advantage. Customers and clients like being able to go to a website to learn more about a business. The majority of customer and clientss would much rather have the options to interact with a small businesses’ website rather than receive an advertisement in the mail or a sales phone call or another form of advertising.

Reason 9: Your Website Can Provide Information which Influences Purchasing Decisions

If a friend or family member of one of your loyal customers hears about a good experience from your business, one of the first things they are going to want to do is look your business up online. If your business does not have a website, these people might end up using your competitor’s services instead.
Another way that your website can help to influence customer’s purchasing decisions is by compiling a list of positive customer reviews and put them on a designated section of your website. This makes it easier for potential customers to see what other people have to say about your services and learn more about your business all in the same place.

Reason 10: Websites Have Been Proven to be a Way to Separate Yourself from Your Competition

Since the majority of businesses already have a website, chances are, your competitor has a website. If you do not have a website, this gives your competitor a bigger advantage over your business. Potential customers and clients are more likely to choose a business that does have a website instead of one that doesn’t.

If your competitor does not have a website and your business does, than your business has a much bigger advantage over your competition. People will be more likely to choose your business over a business that does not have a website.

Conclusion: Spend some time making your website user friendly and rich in content. People like a website that they can easily navigate as well as find the answers to any questions they may have. A high quality website means that you will have more of a chance of rising above your competition and making more profit.

Roy Faulkner
Intensive Online Marketers
St. Petersburg – Tampa Bay Florida
727 546-3592